But whenever you celebrate you have to remember the people who have helped you get there as success is always a team effort.
First and foremost I like to thank our employees who are the most phenomenal, dedicated and passionate people I met in my life. Many of them have stayed with us for over 15 years and have given a part of their life to our Company. My heartfelt gratitude goes out to all our 3,500 BEHROID’s (that's how we call our dedicated employees). Thank you guys and let’s make this an even better place. The best is yet to come :)
But I also want to thank you, our customer. You are the most important part of our Company and I like to thank you for supporting us in all these years. By buying our equipment you have not only helped us build this Company but also enabled other musicians to get affordable equipment. All of you are the real reason for BEHRINGER’s success and hence it is my personal goal to build an even closer relationship with you.
At the university I studied, we had exactly two microphones for over 100 students and one had to queue up for several months to be able to use them. The mixing console and tape machines were under “constant maintenance” and made by a company called Telefunken, a brand which you can only find in museums nowadays. I realized that it was simply impossible to become a Sound Engineer without having my own studio.
I desperately wanted to have my own equipment but as a student I couldn't afford to establish my own recording studio. One day I opened up a signal processor of an established brand and I realized that despite a selling price of $ 1,000, the components inside were just worth $ 100. I started to design equipment initially for myself but surprisingly I had immediately sold ten pieces to my friends and fellow musicians before I had even built them. I discovered that all my musician friends faced the same dilemma. There was simply a tremendous need for good and affordable equipment.
It became my personal mission and later the Company’s philosophy to provide professional products at prices every musician could afford. This formed the BEHRINGER mantra “Double the Features at Half the Price” which literally created a new “Prosumer” or home-recording market that had not existed before.
Over the last years we relentlessly invested in the best people, infrastructure and quality systems. Just look at our immense investments in BEHRINGER City, over 160 R&D engineers, cutting-edge infrastructure, etc. and you will understand that BEHRINGER has become a truly industry-leading enterprise.
But I have never forgotten where it all started and why we are in business. Over the past twenty years we have received countless letters from musicians who thanked us for helping them to become a musician or recording artist because of our affordable equipment. This still is the major motivation to keep us going.
In 2002 we finally decided to establish our own manufacturing facility in China which marked another milestone in our Company’s history. To describe all the challenges we faced in China would fill a book, and many books have been written on exactly that topic! If I had to put my experience into one sentence I would say: “If you don’t totally understand the Chinese culture you won’t succeed”. It took me twenty years to understand, respect and embrace the culture and its people.
And I tell you that we have incredibly motivated and hard-working Chinese employees, that I am very proud of. These are the people who take great pride in assembling your BEHRINGER product.
In addition to the equipment we manufacture, we now produce many of our own internal components such as our speakers down the pulp for the speaker cones. And we hand-pick through massive shipments of vacuum tubes to test and match them so every product sounds the same. We do this because two things matter most to us – achieving the highest possible quality and consistency as well as the lowest possible cost so you can enjoy an incredible product that does not break your bank. In fact I always encourage you to do a simple blind test and put our product next to one that costs 10 times the price - just listen and judge for yourself.
By making this fundamental and substantial investment in “BEHRINGER City”, our state-of-the-art factory in Zhongshan (Guangdong province), we have now achieved total control over processes as well as aligning all employees to share the same goals and values. This makes all the difference as we do no longer rely on subcontractors and control our own destiny, which gives us a tremendous quality and consistency advantage over our competitors. Because we want you to enjoy every single BEHRINGER product that you use.